Marketing News

Manscaped Champions New Facial Tool Line with Selfie Campaign

‘Send Face Pics Instead’ urges men to DM photos of their handsome faces over unsolicited 'sexts.'

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By: Lianna Albrizio

Associate Editor

A brand like Manscaped would understand the occasional ahem, groin pic. But the men’s grooming brand is encouraging men to raise their smart phone cameras from their junk to their mug and send a face snap instead. As part of a 360-degree campaign expanding its product line above (and beyond) the groin, the brand is equipping men with the tools to “mancare everywhere,” per marketers. “We’ve spent years providing men with tools for their privates. Now, we’ve got something for their public...

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